Our mission is to redefine
real estate in the customer’s favor.
HomeOptima got its start inventing map-based search veryone told us the easy money was in running ads for traditional brokers, but we couldn't stop thinking about how different real estate would be if it were designed from the ground up, using echnology and totally different values, to put customers first.
So we joined forces with agents who wanted to be customer advocates, not salesmen. Since these were our own agents, we could survey each customer on our service and pay a bonus based on the review. We deepened our technology beyond the initial search to make the home tour. the listing debut, the escrow process, the whole process, faster, easier and worry-free.